But even if Google’s stance isn’t a threat to the native business model, its approach here leaves something to be desired. When Google wanted to address the infestation of content farm crud in its search result, it didn’t have to threaten to block the perpetrators from showing up in search unless they played by its rules. It simply watched how its users responded to content farmed articles and used those signals to adjust its algorithm accordingly
Interesante artículo en Forbes sobre cómo Google ha empezado a advertir a los sitios que aparecen en Google News sobre los contenidos patrocinados. Y sobre por qué su estrategia en este sentido, no sólo en Google News, sino en general, debería cambiar a un modelo basado en la respuesta de los usuarios.
